Course Description

Prepare to pass exam: Oracle Responsys Marketing Platform 2024 Implementation

The Oracle Responsys Marketing Platform 2024 Implementation Professional certification is designed for Responsys implementers and system integrators who implement the Oracle Responsys Marketing platform. Individuals who earn this certification are skilled at performing account administration tasks, integrations, initial warm-up, and configuration; creating and managing campaigns and forms; creating multi-wave message automations using programs; managing reports; and developing basic Responsys Personalization Language (RPL).

If you have a valid Oracle Responsys Marketing Platform Implementation Professional Certification and your credential has not expired, you can maintain your certification by taking the corresponding shorter Delta exam.

Exam topics covered 

Using Responsys Data Model    

• Describe the Responsys Data Model
  
• Create and manage contact lists, supplemental tables, and profile extension tables
• Create and manage filters, segment groups, and seed groups

Setting up Initial Configuration/Deliverability

• Describe domain branding and domain delegation
  
• Describe Responsys bounce processing
• Perform IP Warm Up and IP Ramp Up
• Configure global account settings, campaign management, domain and bounce settings, external tracking, and campaign categories
• Deploy conversion tracking
• Configure subscription management

Configuring Data Integration

• Describe the Data Gateway Setup process
  
• Configure Connect Jobs to import data
• Configure Contact Event Data (CED) exports

Managing Content

• Create and manage documents
  
• Create and manage HTML email documents

Managing Campaigns and Forms

• Create, manage, and test campaigns
  
• Configure campaign settings in Campaign Dashboard
• Configure campaign categories, link categories, and link tables
• Configure dynamic content modules
• Create and manage forms

Managing Programs

• Design, manage, and publish programs
• Analyze and test programs

Creating Multi-Channel Campaigns

• Create Short Message Service (SMS) campaigns
  
• Create push campaigns

Understanding API Integrations

• Describe Responsys API authentication
  
• Describe Responsys API scalability

Using Responsys Personalization Language (RPL)

• Create personalized campaigns using RPL
  
• Understand RPL directives

Analyzing Reports

• Explain Interactive Dashboards
  
• Evaluate using Campaign Performace
• Evaluate using Deliverability Analysis
• Evaluate using Live Reports
• Understand the Monitor Campaign functionality

Configuring Account Admin

• Create and configure Responsys users
  
• Configure global user settings
• Design and deliver messages using Campaign Management

Using AI Capabilities in Responsys

• Prepare to leverage Oracle’s approach to AI in Oracle Cloud Applications
  
• Describe the integration and application of AI within the Oracle CX ecosystem
• Use AI to enhance audience creation, campaign development, program development, and reporting