Course Description

Prepare to pass exam: Oracle Eloqua Marketing 2024 Implementation Professional

The Oracle Eloqua Marketing 2024 Implementation Professional certification is designed for Eloqua Implementers and Integrators who implement the Eloqua marketing automation platform. Individuals who earn this credential are skilled at and capable of discerning critical configurations and milestones involved in a successful implementation, such as determinations around security settings and key administrative features; facilitation of deliverability exercises that support email management; advanced capabilities of campaign and program automation, web tracking, and CRM integrations, among other Eloqua services.

If you have a valid Oracle Oracle Eloqua Marketing Implementation Professional Certification, and your credential has not expired, you can maintain your certification by taking the corresponding shorter Delta exam.

To prepare for the Oracle Eloqua Marketing 2024 Implementation Professional exam, focus on mastering Eloqua's core functionalities, including campaign management, lead scoring, and data management. Study the platform's integration capabilities, reporting tools, and automation processes to ensure effective marketing execution. Utilize Oracle's official study guides, practice exams, and hands-on experience to reinforce key concepts and application skills. Ensure you stay updated with the latest features and best practices to pass the certification with confidence.

Additionally, practice troubleshooting common issues and optimizing campaigns for better performance. Leverage real-world scenarios to deepen your understanding and readiness for the exam.

Exam topics covered

Implementation Overview

• Describe the major milestones and key deliverables of the available implementation offerings
  
• Identify the pre-requisite documents and the key client attendees required for an implementation

Understanding Eloqua Fundamentals

• Generate key reports
  
• Create a segment
• Create an email

Understanding Data Model

• Describe Eloqua data objects and their relationship
  
• Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

Configuring Security Settings

• Create users and customize a security group
  
• Explain the importance of asset permissions and contact level security
• Configure company settings

Branding and Deliverability

• Describe the background and methodology for warming dedicated IP addresses
  
• Explain Eloqua's deliverability offerings

Managing Database

• Configure contact and account fields, and views
  
• Create and configure custom objects, custom data object services, and processing
• Implement data standardization initiatives using Eloqua's data prioritization features and tools

Tracking Script

• Define the tracking script integration process
  
• Configure microsites

Configuring Email Configuration and Preference Management

• Describe the subscription and preference management options available within Eloqua
  
• Describe Eloqua settings that support email management and email personalization
• Configure an email group
• Upload known unsubscribes and hard bounces into a new instance and export data

Configuring Forms

• Integrate an externally hosted form
  
• Create a form and identify advanced form techniques
• Configure a customized landing page

Integrating CRM

• Describe the supported CRM integrations and integration components
  
• Troubleshoot common CRM integration issues
• Set up the Data Import and Data Export tool
• Identify the configuration requirements of closed-loop reporting

Implementing Automation

• Describe the Campaign Canvas settings
  
• Explain the role of the Program Builder and Program Canvas
• Create a program in Program Canvas
• Create a campaign in Campaign Canvas

Configuring Additional Eloqua Services

• Configure sales tools
  
• Configure custom reports
• Configure a lead scoring model
• Explain the various capabilities of the Eloqua AI product

Using AI Capabilities in Eloqua

• Prepare to leverage Oracle’s approach to AI in Oracle Cloud Applications
  
• Describe the integration and application of AI within Oracle CX ecosystem
• Use AI to enhance revenue generating processes using data with predictive analysis